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Technology Startup Core10 Creating Jobs in Huntington, WV

Core10, a full-service financial technology, or fintech, software solutions provider, has opened a Huntington office and started hiring staff.

Core10 creates financial technology solutions for customers in banking and finance, health care, insurance, logistics, retail and other industries. The startup company, which also has offices in Nashville, is advised by a number of tech industry heavyweights, including Jim McKelvey, the co-founder of Square Inc., and Brad Smith, the Huntington native who is chairman and CEO of Intuit.

Nashville native Jeff Martin, Core10’s co-founder and CEO, spoke at an open house Nov. 2 at the company’s new office at 1102 3rd Ave. in downtown Huntington.

Martin described Core10 as a pioneer of the new “hereshoring” business model. In contrast to “offshoring,” which exports jobs, “hereshoring” connects cutting-edge technology firms in major metropolitan areas with teams of talented technology workers in smaller communities such as Huntington.

The company has hired its first staffers — three recent Marshall University graduates — and, Martin said, will hire 30 Huntington area data analysts, developers and engineers over the next 18 months.

The employees in the Huntington office will work with Core10’s team in Nashville, he said, to develop financial technology software for a wide range of customers.

“I’ve spent the last 15 years connecting technology talent in Nashville with companies that need their skills,” Martin said. “I’m passionate about giving tech talent across the U.S. an opportunity to work on innovative projects while staying in their hometowns and know we can do the same for folks in Huntington with Core10.”

Founder of the Nashville health care software development firm PointClear Solutions, Core10 co-founder and COO Lee Farabaugh has more than 15 years of experience managing technology operations with a focus on user experience design.

One of the fastest-growing technology companies in the nation, Square enables anyone to take credit card payments anywhere using their small, mobile devices. Square co-founder McKelvey, on hand for the open house at the new Core10 office in Huntington, told the assembled crowd: “Core10 is doing one of my favorite things: solving multiple problems at once by connecting what’s already there.”

“To start, they know there is a shortage of opportunities for technologists in certain geographic areas,” McKelvey said. “So they’re helping those folks partner with value-focused tech companies that need reliable talent but can’t find it domestically.”

Commenting in a news release, Intuit’s Smith described the potential for igniting entrepreneurship and innovation in West Virginia as “unprecedented.”

“Our state is in the midst of a technology revolution, and is uniquely positioned to capitalize on the opportunity,” Smith said. “By tapping into our most precious resource — our creative, values-based and hardworking talent — we are poised to define the next chapter of innovation and growth for West Virginia and beyond.”

“This is a great opportunity for our students to stay in Huntington,” said David Lieving, president and CEO of the Huntington Area Development Council.

“We are very excited about the work Core10 is doing and the diversity they bring to the West Virginia economy,” said West Virginia Secretary of Commerce Keith Burdette. “We have tremendous talent coming out of West Virginia’s colleges and universities with skills the tech industry needs.

“Not only do we have the human capital, we have a cost of doing business that’s well below the traditional tech hubs. It’s a win-win.”


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